Carole Bayer Sager, the Golden Globe, Grammy and Oscar-Award- winning songwriter, is Bionova’s new spokesperson. A reception was held to celebrate the partnership at Barneys NY Penthouse.

Sager is best known for composing the songs, “That’s What Friends Are For,” “The Prayer,” “Arthur’s Theme” and more.

The founder and CEO of the company, Dr. Danielov says: “We are excited having Carole in our team. Carole’s natural beauty, approachability and good nature best represent the brand and resonate with our consumer.”

Sager is a true fan of the brand, and explained why:

“I was introduced to Bionova through my dear friend, Lynda Resnick. It was a hand cream that she gave me as a gift. After trying it for a while, I noticed that my skin has become soft and tender like a baby’s. I noticed an improvement in skin plumpness and elasticity. The skin color looked healthy and radiant. I thought if this ready-to-use product can do such wonders, what results should I expect if create my own formula for my hands?”

As Sager continues the story, she said she ordered a customized hand cream on the company’s website. “The results were amazing. Slowly, I expanded towards other body parts and now use only Bionova…” she adds.

Photo: Carole Bayer Sager at the party with the founder and CEO of Bionova, Dr. Michael Danielov. (PRNewsFoto/BIONOVA)